Snapshot
Goal: Quickly size the space and set context before investing.
What we did: Basic TAM / SAM / SOM + CAGR, 2–3 core competitors, decision to validate now.
Validation
Goal: Confirm a pay-worthy pain and shape the value in plain words.
What we did: 10–15 interviews; Customer Value Proposition Canvas; prioritization of features
Design
Goal: Express the smallest useful scenario in clear UX/UI.
What we did: User flows → wireframes → prototype → base UI system (tokens/components).
Development
Goal: Implement the MVP.
What we did: App in Flutter; backend on Supabase (Auth/DB/Storage); analytics wired; QA; internal test builds.
Beta
Goal: Collect actionable feedback before release in a focused environment.
What we did: Invited 50 early users via TestFlight; ran the beta inside a private Discord. Triaged issues, removed low-signal features, added top requests, and upgraded the in-app model to GPT-5 for better guidance.
Publish
Goal: Go live with the minimal viable experience.
What we did: Baseline App Store listing (required title / subtitle / keywords / screenshots) and release.
Publish
Goal: Launch the product on Product Hunt, test the market, get initial feedback and external recognition.
What we did:
⦁ Prepared positioning, description, screenshots, and videos for Product Hunt.
⦁ Launched a campaign with community support (early users, subscribers, partners).
⦁ Actively interacted with comments and feedback on the platform.
⦁ Prepared positioning, description, screenshots, and videos for Product Hunt.
⦁ Launched a campaign with community support (early users, subscribers, partners).
⦁ Actively interacted with comments and feedback on the platform.
Results: Top 1 for the day and Top 3 for the month
Goal: Gather early, measurable signals of product–market fit after launch and learn acquisition channels.
What we did: Launched PlanEat AI publicly (App Store + Product Hunt) and monitored user behaviour and conversion paths.
Signals we watched: installs by source, first-action activation, trial starts, paid conversions, qualitative feedback themes.
Results: >200 installs, >80 trial activations, >10 paid users
First traction
Goal: Raise to scale traction.
What we’re doing: Preparing a concise fundraising pack - current unit economics (ARPU/CAC/payback), lean model, short deck, investor outreach list, and initial meetings.
Signals we watch: investor engagement and feedback, term sheet interest, cautious paid acquisition experiments post-organic learnings, onboarding improvements.
Fundraising
Goal: Build out the core team to support growth and accelerate product development.
What we did: Recruit for key roles - Product Manager, CMO/User Acquisition Manager, and Flutter Developer; establish onboarding and performance tracking.
Repeat this path!
Book a 30-min call
Not sure you’re ready to build yet?
A short, practical checklist that helps you prepare for web, mobile, or SaaS development - what to clarify, what to ask, and what to avoid before you hire a team.
You get: a 1-page PDF checklist (what to prepare, what to ask, red flags to avoid, next steps)
From founders to founders
You’ll work directly with the founders. Around us is a remote team of senior designers and developers we’ve already shipped 70+ products with.
+ design & dev team in Europe
Valerii Torianyk
Co-founder, Tech & UX Advisor
Founder of PlanEat AI. Oversees architecture, UX, and key product decisions so your product stays fast, stable, and intuitive.
Diana Torianyk
Co-founder, Product & Delivery
Leads projects day-to-day, turns rough ideas into clear scopes, and keeps communication honest and predictable from first call to launch.
Talk to a founder, not a salesperson
Your first call is with our co-founder and product lead, not an SDR. We’ll look at your idea, goals, and constraints together and outline what a realistic first version could look like.
Or write to us at di@valtorian.com
FAQ
I already have a technical specification / design / partial code. Can you continue the project?
I’ve already validated my idea. Can you do only the design and development?
How much does it cost approximately?
What are the typical timelines?
How do you reduce the risk of building something nobody needs?
What technologies do you use, and who owns the rights to the product?
Or write to us at
di@valtorian.com
